Ogilvy & Mather
Organization
Found in 1 Collection or Record:
Conrail advertising portfolio
Collection
Accession: 2514
Abstract:
The Consolidated Rail Corporation (Conrail) was incorporated in October 1974. It was formed under the auspices of the United States Railway Association, a quasi-public agency established for the purpose of solving the problems of bankrupt railroads in the Northeast and Midwest. The portfolio contains sixty-eight examples of proof copies of advertisements created by the advertising agency of Ogilvy & Mather, Inc. (later Ogilvy & Mather Partners, Inc.), between Conrail's start up in April 1976 and 1990. There are also two pages of proxy instructions that appear to date from the first CSX takeover bid in 1997.
Dates:
1976-1997; Majority of material found within 1976-1990