Scope and Content:

Consists of advertisement proofs from DuPont's Dyestuffs Division used in various industrial trade journals representing the paper, cotton, wool, and textile industries. These include American Dyestuffs Reporter, American Wool & Cotton Reporter, Textile Colorist, Rayon Textile Monthly, Paper Trade Journal, and others. Advertisement proofs for the Better Fabrics Testing Bureau, Inc.'s "Color Tested" seal used for color fastness are also included. Additionally, there are several DuPont Dyestuffs advertisement proofs for inclusion in issues of the fashion journal Daily News Record and its offshoot, Women's Wear Daily.

Scope and Content:

The items in this series were collected by Carter Litchfield. The series consists of a wide range of paper ephemera arranged alphabetically including ration stamps, advertisements, articles, letterheads, pamphlets, postcards and prints, stamps, stock certificates, and trade cards.

Scope and Content:

Consists of advertisements distributed by automobile manufacturers, coachbuilders, and tire manufacturers.

Scope and Content:

Consists of Harrison's business papers including correspondence, reports, promotional materials, product literature, publications, and project files. The series traces Harrison's work on what became known as Universal Design, the designing of products for users of all abilities.

Scope and Contents: Series III. Promotions, Sales and External Affairs contains eleven subseries.Subseries A. Museum, Information Centre and Library; Museum materials pertain to the collections and collections management, administration, and exhibits of the Seagram Museum. Records include the “memorabilia collection” of the Museum's archives. This material, most of which appears to have been acquired by purchase, includes eighteenth and nineteenth century laws from Canada, U.K., U.S., and France (extracted from bound books); distilling instructions, procedures and recipes; correspondence; licenses; shipping documents; and eighteenth to twentieth century ephemera. Subseries B. Philanthropy and Sponsored Events; The materials in this subseries regard the events and organizations that were formed by or benefitted from the philanthropic endeavors of Seagram or the Bronfman family. Records include press kits, correspondence, photocopied photographs, speeches, telegrams, articles, pamphlets, reports, news releases, magazines, brochures, advertising, and programs. Subseries C. Advertising; Tearsheets and proofs (some photocopies) promote Aquavit; American whiskey; beer; brandy and Cognac; Canadian whisky; coolers; gin; institutional and family advertising, which publicize a “family” of products or the company as a whole; Irish whisky; liqueurs and cordials; rum; sake; scotch; tequila; vodka; wines; and miscellaneous other alcoholic beverages. Subseries D. Marketing; This subseries contains a 1966 manual for marketing representatives of The House of Seagram, Ltd.; and a few marketing studies mostly regarding Canada. Subseries E. Miscellaneous Promotions; This subseries contains company and product promotions in the form of bartending guides, brand indexes, broadsides, calendars, coasters, commemorative stamps, gift catalogs, hospitality and recipe guides, lithographs, matchbooks, point-of-purchase displays, posters, promotional price lists, public service books, songbooks, sporting guides, tent cards, and other miscellaneous items. Subseries F. Profiles; This subseries is based on vertical files created by the Seagram Museum Archives and contains profiles of brands; companies, including Seagram, its' subsidiaries and a few competitors; Seagram personnel; and products. The brand profiles contain advertisements; correspondence; press releases; newsletters; clippings; articles; promotional materials; and other...

Scope and Contents:

The Publicity series contains images related to advertising, press, and promotions. There are headshots of musicians, celebrities, and personnel, product images, organizational and financial charts, and company images. The series is organized into ten subseries: Advertising; Artwork; Celebrities; Charts; Copy work; Exports; Logos; Personnel, Publicity & Promotional Shots; Select a Lesson; and Television publicity. The materials date from circa 1930 to 1977.

Scope and Content:

This series includes advertising brochures, sales bulletins, and proposals prepared for Sperry Univac customers. The files describe most of the major UNIVAC computer systems sold during the 1950s and 1960s. Among the systems represented are those designed for automated accounting systems, numerical control for machine shops, missile guidance, and optical scanning. The sales records document customer expectation and show how Sperry Univac attempted to respond to these changing needs. They show that in spite of Sperry Univac's effort to compete with IBM for corporate contracts during the 1950s and 1960s, the United States government and the military continued to be the company's most important customers. During this period Sperry continued to be a major supplier of computer equipment to the Army, Air Force, Navy, Atomic Energy Commission, General Services Administration, and National Bureau of Standards.

The sales and marketing records also include copies of the Monthly Management Review and Sales Bulletin as well as the minutes of Sperry Univac's Product Planning Group. Management services research reports document efforts to evaluate competitive computer systems with particular emphasis, of course, on IBM.

Also included are administrative records from the Sales and Marketing Dept., including procedural manuals, correspondence, budgets, and product planning records. There are also records from the Univac Scientific Exchange (USE, Inc.), which was formed in 1955 to facilitate common standards and information exchange among users of the Univac 1103A computer.

Scope and Content:

Contains sales and promotional material, including newspaper and magazine articles, advertisements, newsletters, sales ephemera, correspondence with sales staff and distributors, and sales and distribution plans.