Found in 1 Collection or Record:
In 1952, the DuPont Company organized a Product Information section within the Public Relations Department. Its main purpose was to create news releases accompanied by photographs that would be run editorially by trade journals and newspapers to create inexpensive publicity and indirect advertising. This collection consists of the Fabric master files and Textile reference files maintained by the Product Information Department. The majority of the photographs in the Fashion master files are posed fashion images featuring women modeling clothing made from DuPont synthetic fibers. There are images that feature children’s and men’s clothing as well. The fashion categories have been used as subseries and are as follows: Children and teens; Dress wear; Exports; Home furnishing; Home sewing/fashion fabrics; Hosiery; Intimate apparel; Italian couture; Knit wear; Men’s wear; New York couture; Paris couture; Sportswear/activewear; Swimwear; Touring kits; and Uniforms. Textile reference files contain press releases organized by fiber and then chronologically. The subseries are: Acetate, Dacron, Lycra, Multi-Fibers, Nylon, Orlon, Rayon, Reemay and Zepel.