Eastern Advertising Company report on Laco castile soap
Creation: 1921Abstract
The Eastern Advertising Company installed and maintained advertising cards in streetcars in the major cities of New England, particularly on behalf of local merchants carrying national or regional brands. The report contains an analysis of sales of Laco castile soap versus competing brands in drugstores in New England cities.
Dates
- Creation: 1921
Creator
- Eastern Advertising Co (Organization)
Extent
1 item(s)
Historical Note
The Eastern Advertising Company installed and maintained advertising cards in streetcars in the major cities of New England, particularly on behalf of local merchants carrying national or regional brands. The company was based in New York City but controlled most of the streetcar advertising in New England. The company was later acquired by Barron Collier (1873-1939).
Scope and Contents
The Eastern Advertising Company report contains an analysis of sales of Laco castile soap versus competing brands in drugstores in New England cities, including the Greater Boston area, Providence, New Haven, Portland, etc. The report aims to show the effectiveness of the company's advertising cards. The report contains an unrelated one-page insert relating to sales of Smith Brothers cough drops in Boston.
Access Restrictions
No restrictions on access; this collection is open for research.
Language of Materials
English
Subjects
Finding Aid & Administrative Information
- Title:
- Eastern Advertising Company report on Laco castile soap
- Description rules:
- Describing Archives: A Content Standard
- Language of description:
- English
- Script of description:
- Latin
Revision Statements
- 2021: Ashley Williams
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository
