Ernest Dichter papers
Creation: 1936-1991 Creation: Majority of material found within 1956-1986
Collection
Accession: 2407
Summary of Research Design for Coir 'Tensions Study'
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1155B1
Summary of Tentative Findings, Bon Ami Phase I: Cleanser and Jet Spray & Bon Ami Phase II: New Products
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_057_1261B
Summary of Tentative Findings, Bon Ami Phase I: Cleanser and Jet Spray & Bon Ami Phase II: New Products
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_057_1261B1
Summary Outline of Final Report on Unsatisfied Needs of the Australian Smoker
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_051_1117C3
Summary Outline of Key Points in Motivational Research Consumer Focus
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0945B
Summary Proposal for a Motivational Research Stuy on the Problems of Dannon Yogurt
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_069_1495A
Summer County Margarine Package Investigation
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_067_1472F
Supplement to Creative Memorandum on Houshold Insecticide
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_085_1905E_II
Supplement to the New York Post Proposal of June 1962
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_073_1592A_2
Supplement to the Report on Diagnosis and Therapy in Cardiovascular Disorders
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0985D3_II
Supplemental Statistical Analysis, Columbia Broadcasting System
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_048_1051C3
Supplementary Memo: Patterns of Viewer Response to TV Channels
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_048_1051C2
Supplementary Memorandum on New Montclair Advertising
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_077_1696D_II
Supplementary Memorandum to Westinghouse
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1892C_II
Supporting Tables and Exhibits Regarding the Effects of 'PO' and the Problem of Expanding Flower Sales
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_049_1067C5_III
Survey about Flowers, conducted for Ontario Regional Division, Allied Florists and Growers of Canada, Ontario
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_074_1626E1
Survey to examine the Attitude of the Reader to the 'DAVAR' Newspaper
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_090_2042C
Swan, Thrill and Dove Data
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_072_1546E
Tables: Progress Report, Fur Label Authority
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0943
Tentative Blueprint for Action. A Proposed New Goal, D-Zerta Model 1959: A Super-Jello
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0977E
Test of an Advertising Campaign
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_085_1903F
Test of TV Commercials of Horlicks
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_080_1768TV
The Advertising Effectiveness of Family Circle: Supporting Tables
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1198C
The Attitudes of Fathers towards the Entire Complex of Situations relating to Childbirth and Child Care
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_047_1030A2
The Buckingham Brand and the Three and Six Market: A Quantitative Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1894C1
The Carefree World of Jiffy Plants (The Petunia and the Psychologist): An Executive Summary
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_089_2017C_2
The Circulation and Advertising Opportunities and Problems of The New York Post: A Creative Analysis and Proposal for a Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_073_1592A
The Circulation and Advertising Opportunities and Problems of The Toronto Telegram: A Creative Analysis and Proposal for a Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_048_1052A
The Competitive Personality of Printemps and the Effectiveness of its Advertising: A Creative Problem Analysis and Proposal for a Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_046_1020A
The Competitive Sales Opportunities and Problems of McCall Patterns: A Problem Analysis and Proposal for a Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0967A1
The Competitive Strengths and Weaknesses of County Trust in Relation to Consumer Expectations and Planning with Regard to Westchester Offices of New York Banks: A Problem Analysis and Proposal for a Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_058_1282A
The Corporate Image of International Swimming Pool Corporation
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0945E1
The Corporate Image of Reliance and the Influence on the Sales of the Company: A Creative Problem Analysis and Proposal for a Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_045_1002A
The Demographic Structure of 'Ma'ariv' (Evening Paper) Readership
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_074_1618E
The Effectiveness of McCall's Advertising in the Competitive Climate: A Problem Analysis and Proposal for a Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_043_0967A2
The Effects of Alternative Keyboard Devices in Expanding the Market for DM Postage Meters
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_054_1215C
The Existence of a Dual Market
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_074_1626E3
The Family Circle, Inc.: Tables from Magazine Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_054_1198C1_2
The Fourth Dimension in Planning
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_064_1396A_III
The Greenbelt Cooperatives: A Progress Memorandum
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1162B
The Impact of Montclair in Two Tests Markets: "A Pilot Motivational Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_077_1696D_I
The Influence of Medical Journal Advertising on Prescription Writing: A Report of Four Interrelated Studies
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_072_1571C_II
The Jewish Vacation Association, Its Present Role and Future Potential: A Pilot Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1191C
The Jewish Vacation Association, Its Present Role and Future Potential: A Pilot Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1191D
The L.J. Tolle Letter in Reference to Activities such as The Lutheran Society for Worship, Music and the Arts
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_074_1626E5
The Motivating Response Patterns to a Dari-Rich Television Commercial
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1232TV
The Motivating Response Patterns to a MacLean's 'Tongue Test' Commercial
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_050_1105TV
The Motivating Response Patterns to a Television Commercial for Hedley's 'Gay'
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1231TV
The Motivating Response Patterns to Two MacLean's Toothpaste Commercials
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_050_1105TV1
