Advertising - How Word of Mouth Advertising Works -- Harvard Business Review, Boston, 1966 November
File — Box: 162
Accession: 2407Identifier: 2407-V.-C.
Part of collection: Ernest Dichter papers (2407)
Dates
- Creation: 1966 November
Physical Storage Information
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From the Collection: 215 Linear Feet
Language of Materials
From the Collection: English
From the Collection: German
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository