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American Motor Corporation sales training videos

Creation: 1954 Creation: 1957 Creation: 1960
 Collection
Accession: 2015-307

Abstract

The American Motors Corporation was an automobile manufacturing company that was established in 1954 as a result of a merger between Nash-Kelvinator Corporation and Hudson Motor Car Company. This collection consists of six sales training videos for the American Motors Corporation.

Dates

  • Creation: 1954
  • Creation: 1957
  • Creation: 1960

Creator

Extent

2 item(s)

Physical Description

1 videodisc (DVD). TRT 00:29:00. 1 videodisc (DVD). TRT 01:05:09.

Historical Note

The American Motors Corporation was an automobile manufacturing company that was established in 1954 as a result of a merger between Nash-Kelvinator Corporation and Hudson Motor Car Company. At the time, it was the largest corporate merger.

Nash's George W. Mason (1891-1954) became the President and CEO of the American Motors Corporation. The Nash and Hudson models shared a manufacturing strategy but were sold at separate dealerships. The Nash Metropolitans were sold from 1953 to 1961. The Hudson Hornet was sold between 1955 and 1957.

In 1987, the company was acquired by Chrysler.

Scope and Contents

This collection consists of six sales training videos for the American Motors Corporation. Two videos are about how to sell the Nash Metropolitan automobile. One video is about the Hudson Hornet automobile and how to sell it. There are two general sales training videos about various sales techniques and one about how the company functions.

Access Restrictions

No restrictions on access, this collection is open for research.

There are no viewing or listening stations for analog audio, video, or film in the reading room. To access this material, please place a digitization request for the item(s).

Language of Materials

English

Finding Aid & Administrative Information

Title:
American Motor Corporation sales training videos
Author:
Laurie Sather
Date:
2016
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Repository Details

Repository Details

Part of the Audiovisual Collections Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400