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Sun-Maid Raisin Maidens photographs

Creation: 1915
 Collection
Accession: 2010-208
View this collection online in the Hagley Digital Archives.
View this collection online in the Hagley Digital Archives.

Abstract

The California Associated Raisin Company was established in 1912 as a cooperative business of raisin growers. The company serviced as a packing house for participating raisin growers, where raisins could be stored, processed, packed, and shipped from a centralized location. This small collection consists of six photographs of a group of young women dressed in the costume of the Sun-Maid Raisin Maiden at the 1915 Panama-Pacific International Exposition in San Francisco, California.

Dates

  • Creation: 1915

Creator

Extent

6 item(s)

Physical Description

6 photographic prints : b&w : 8 x 10 in.

Historical Note

The California Associated Raisin Company was established in 1912 as a cooperative business of raisin growers. The company serviced as a packing house for participating raisin growers, where raisins could be stored, processed, packed, and shipped from a centralized location.

In 1915, the brand name Sun-Maid, coined by advertising executive Edward A. Berg (1905-1977), was launched. The branding proved popular, and in 1922, the company changed its name to the Sun-Maid Growers of California to more closely identify with the popular brand. Soon after, owner-members comprised nearly 85 percent of the state’s raisin growers.

Scope and Contents

This small collection consists of six photographs of a group of young women dressed in the costume of the Sun-Maid Raisin Maiden at the 1915 Panama-Pacific International Exposition in San Francisco, California. The group includes Lorraine Collet Peterson, the original model for the Sun-Maid logo. Photographs show the girls at various locations around the Exposition, including in front of the Temple of Jewels and inside the California Associated Raisin Company exhibit.

Restrictions on Access

No restrictions on access, this collection is open for research.

Language of Materials

English

Finding Aid & Administrative Information

Title:
Sun-Maid Raisin Maidens photographs
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Revision Statements

  • 2023: Laurie Sather

Repository Details

Repository Details

Part of the Audiovisual Collections Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400