DuPont Duco-Dulux advertising and sales aid
Creation: circa 1940Abstract
Chemists at DuPont’s Parlin, New Jersey laboratory produced a pyroxylin lacquer in 1920 called Viscolac and improved upon it in the following years and renamed it Duco. In the late 1920s Dulux was developed, which was an alkyd finish and had a higher gloss finish; a matte version of Dulux was also developed. This collection is a packet of advertising and sales aids for dealers of DuPont Duco and Dulux paints and finishes.
Dates
- Creation: circa 1940
Creator
- E.I. du Pont de Nemours & Company (Organization)
Extent
1 item(s)
General Physical Description
1 item ; sales packet.
Historical Note
E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont company. The company, established in 1802 by Pierre Samuel du Pont de Nemours (1739-1817) and his son Eleuthère Irénée du Pont (1771-1834), began with the production of gunpowder. Throughout the 1900s and 1910s, the company shifted its focus away from gunpowder production and towards chemistry innovations. By 1926 the company officially dissolved the powder production unit, although it had already been inactive for many years.
Chemists at DuPont’s Parlin, New Jersey laboratory produced a pyroxylin lacquer in 1920. It was durable, dried quickly and could be colored. DuPont sold it under the name Viscolac. In collaboration with General Motors, DuPont improved it and renamed it Duco. It was used extensively in the automotive industry. In the late 1920s Dulux was developed, which was an alkyd finish and had a higher gloss finish; a matte version of Dulux was also developed.
Scope and Content
This collection is a packet of advertising and sales aids for dealers of DuPont Duco and Dulux paints and finishes, containing tips for selling the products, ideas for radio advertising, and several samples of brochures, stationery.
Location
GL Box 2.
Access Restrictions
This collection is open for research.
Language of Materials
English
Subjects
Finding Aid & Administrative Information
- Title:
- DuPont Duco-Dulux advertising and sales aid
- Date:
- 2015
- Description rules:
- Describing Archives: A Content Standard
- Language of description:
- English
- Script of description:
- Latin
Repository Details
Repository Details
Part of the Audiovisual Collections Repository