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DuPont Duco-Dulux advertising and sales aid

circa 1940
 Collection
Identifier: 1995-286

Abstract

Chemists at DuPont’s Parlin, New Jersey laboratory produced a pyroxylin lacquer in 1920 called Viscolac and improved upon it in the following years and renamed it Duco. In the late 1920s Dulux was developed, which was an alkyd finish and had a higher gloss finish; a matte version of Dulux was also developed. This collection is a packet of advertising and sales aids for dealers of DuPont Duco and Dulux paints and finishes.

Dates

  • circa 1940

Creator

Extent

1 item(s)

General Physical Description

1 item ; sales packet.

Historical Note

E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont company. The company, established in 1802 by Pierre Samuel du Pont de Nemours (1739-1817) and his son Eleuthère Irénée du Pont (1771-1834), began with the production of gunpowder. Throughout the 1900s and 1910s, the company shifted its focus away from gunpowder production and towards chemistry innovations. By 1926 the company officially dissolved the powder production unit, although it had already been inactive for many years.

Chemists at DuPont’s Parlin, New Jersey laboratory produced a pyroxylin lacquer in 1920. It was durable, dried quickly and could be colored. DuPont sold it under the name Viscolac. In collaboration with General Motors, DuPont improved it and renamed it Duco. It was used extensively in the automotive industry. In the late 1920s Dulux was developed, which was an alkyd finish and had a higher gloss finish; a matte version of Dulux was also developed.

Scope and Content

This collection is a packet of advertising and sales aids for dealers of DuPont Duco and Dulux paints and finishes, containing tips for selling the products, ideas for radio advertising, and several samples of brochures, stationery.

Location

GL Box 2.

Access Restrictions

This collection is open for research.

Language of Materials

English


Additional Information

Related Names

Creator

Finding Aid & Administrative Information

Title:
DuPont Duco-Dulux advertising and sales aid
Status:
Online
Date:
2015
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Repository Details

Repository Details

Part of the Audiovisual Collections Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400