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Canada Dry beverages sales album

1938
 Collection
Identifier: 1995-248

Abstract

Canada Dry is a brand of soft drinks best known for its ginger ale. Canada Dry had its beginning when John McLaughlin (1865-1914) opened a small carbonated water plant in Toronto, Canada, in 1890 to manufacture soda water. In the 1930s the company introduced other Canada Dry mixers. Canada Dry expanded worldwide during this period. The album was created as a salesman's flip chart for Canada Dry distributors to show retailers. There are images of Canada Dry products, views of bottling plants and the manufacturing process, as well as advertisements and merchant testimonials.

Dates

  • 1938

Creator

Extent

1 volume(s)

General Physical Description

1 album (22 photographic prints) ; b&w and color ; 8.5 x 11 in. (album). Cover separated from album. World famous for quality is embossed in gold on cover.

Historical Note

Canada Dry is a brand of soft drinks best known for its ginger ale. Canada Dry had its beginning in Toronto, Canada when John McLaughlin (1865-1914) opened a small carbonated water plant in 1890 to manufacture soda water, which he then sold to drugstores as a mixer for fruit juices and flavored extracts. In 1904, he created Canada Dry Pale Dry Ginger Ale. In 1919, McLaughlin began to ship the product to New York City, and two years later opened the first Canada Dry plant in the United States in Manhattan.

In 1923, P.D. Saylor and Associates purchased the company from the McLaughlin family and formed Canada Dry Ginger Ale, Inc. Consumer demand grew and this led to national expansion. Much of its popularity was linked to the fact that it was used as a mixer to mask the taste of home brew during Prohibition. The 1930s saw the introduction of other Canada Dry mixers. Canada Dry expanded worldwide during this period.

The 1980s was a time of several ownership changes. In 1986, it was acquired by Cadbury Schweppes of London. Now Canada Dry is part of Plano, Texas-based Dr. Pepper Snapple Group, which was spun off from Cadbury Schweppes in 2008.

Scope and Content

The album was created as a salesman's flip chart for Canada Dry distributors to show retailers. There are images of Canada Dry products (ginger ale, club soda, alcohol mixers), views of bottling plants and the manufacturing process which includes photographs of ginger being harvested in Jamaica. Advertising campaigns and point of purchase sales boosters are illustrated. Lastly, there are merchants' testimonials and statistical marketing information for retailers.

Location

GL Box 1.

Existence and Location of Copies

View selected items online in Hagley's Digital Archives.

Access Restrictions

This collection is open for research.

Language of Materials

English


Additional Information

Related Names

Creator

Finding Aid & Administrative Information

Title:
Canada Dry beverages sales album
Status:
Online
Date:
2015
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Repository Details

Repository Details

Part of the Audiovisual Collections Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400