A souvenir album from the first annual Dealerama, a trade show held by Cities Service Oil Company to encourage service stations to increase their advertising, what products to sell, the latest in cross-promotions, and raise morale for the reconsituted company. The materials in the album are primarily photographs of exhibitions or booths that demonstrate a varity of products. There are a small set of materials that were laid into the album. The trade show was a two day event in January of 1959 that took place at the Hotel Statler-Hilton in New York.

The booths include a miniature model tire manufacturing at U.S. Rubber; tire changing equipment at Jack P. Hennessy; uniform fashions from Unitog Co.; and a demonstration of fuel economy from Ethyl Corp. There are also entertainment booths such as a shooting gallery, dart shooting, a photograph booth, and a food buffet. The photographs provide a visual guide for oil and service station product packaging; advertisments; promotional displays.

Some of the images do not include people, some only have the employees or booth attendants, and some photographs include both. The album begins with an exhibit map, followed by an oversized folded poster that at one time was pasted into the album, but is now loose. The poster is a lithograph that is double-sided. There is one newspaper clipping about the event from the Gasoline Retailer dated February 4, 1959 and one large postcard laid-in. The remaining album are the photographs from the event of the empty exhibition hall, and then filled with attendees.

Among the laid-in items: There is one issue of Pike-Ways, the Cities Services Oil Company magazine, volume XI, issue 8, published August 1962. There are a set of photographs and contact sheets of a couple and their children being presented a gift at a service station by executives, the circumstances, date, and identities are unknown. There is another photograph of a group of sales people in a room with a display that says "Advertising that Sells" in Harrisonburg, Virigina, the image is undated.