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Marketing, 1902-1990, bulk: 1950-1982

Accession: 2000-202Identifier: 2000-202-IV.


  • Creation: 1902-1990
  • Creation: Majority of material found within 1950-1982

Scope and Contents

The Marketing series is divided into six subseries: Bottles and packaging, Labels, Exhibits and store displays, Magazine advertisements, Outdoor Advertisements, and Advertising stills. These subseries are arranged alphabetically. Brands that are represented heavily in this series are Antique Bourbon, Calvert, Chivas, Four Roses, Paul Masson, and Seagram’s V.O., however, there are numerous other brands included. The materials in this series date from 1902 to 1990, but the bulk of the materials date from 1950 to 1982.


From the Collection: 84 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

No restrictions on access; this collection is open for research.

There are no viewing or listening stations for analog audio, video, or film in the reading room. To access this material, please place a digitization request for the item(s).

Film material is located in remote storage. Please contact staff 48 hours in advance of research visit at

Related Names


Repository Details

Repository Details

Part of the Audiovisual Collections Repository

PO Box 3630
Wilmington Delaware 19807 USA