John Margolies (1940-2016) was an American photographer and architecture critic with a fondness for novelty architecture. This is his personal collection of postcards and photographs from across North America. These materials primarily cover the United States’ most popular tourist spots along with various businesses. There is heavy coverage of the Northeast region of the United States, where Margolies lived most of his life. Postcards are primarily from the first half of the twentieth century, and photographs primarily span circa 1890-1920s. Postcards cover a wide range of subjects from famous attractions to local businesses, and photographs are almost entirely local businesses, many being interior views of family owned businesses with their owners. Few objects are contained within the collection, including signs from local businesses and a scrapbook from the honeymoon of an unidentified couple. A small amount of transparencies and negatives conclude the collection, which were used for the planning of some of Margolies books. It is important to note that this collection does not contain John Margolies original photography, except for the few postcards that advertise his exhibits.