Springs Cotton Mills was a cotton textile manufacturer in Lancaster, South Carolina. It was founded in 1887 by Samuel Elliott White (1837-1911) and became a leader in the textile industry in South Carolina. Springs introduced a distinctive “Springmaid” advertising campaign during the 1940s and 1950s that used sex appeal to advertise the line. The ads feature sexually suggestive illustrations in the pin-up style and make liberal use of double entendres. Sexist attitudes and racial stereotypes are present. This small collection consists of a set of color advertising tearsheets for Springmaid Fabrics.