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Hendrick Motorsports (Firm)

 Organization

Found in 1 Collection or Record:

DuPont Performance Coatings' Jeff Gordon advertising campaign records

 Collection
Accession: 2293
Abstract:

DuPont Performance Coatings, Inc. produces and researches advanced automotive coatings and finishes products. In 1993, capitalizing on the growing popularity of NASCAR racing, DuPont sponsored famed driver Jeff Gordon (1971-), whose #24 was adorned with the DuPont logo. The collection consists of advertisements and memorabilia collected by a DuPont employee who followed Jeff Gordon on the NASCAR circuit.

Dates: 1992-2000