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Coca-Cola Company

 Organization

Found in 2 Collections and/or Records:

Coca-Cola Company, "Advertising Price List: Section 3 Inside Point of Sale" binder

 Collection
Accession: 2023-213
Abstract:

The Coca-Cola Company is a multinational corporation in the beverage industry, best known for its soft drink Coca-Cola, which was formulated in 1886 by Dr. John Stith Pemberton (1831-1888) as a medicinal syrup for headaches. The company has since evolved to produce a wide variety of beverages and associated products. This small collection consists of a sales catalog and price list showing retailers' options for Coca-Cola point-of-sale advertisements that would encourage customers to purchase additional items before exiting the store, stored in a binder. The binder was updated periodically between 1958 and 1960.

Dates: 1957-1960

Coca-Cola Company "Star Salesman" training kit

 Collection
Accession: 2022-223
Abstract:

The Coca-Cola Company is a software beverage manufacturer. It was formulated in 1886 by Dr. John Stith Pemberton (1831-1888) as a medicinal syrup for headaches. The company has since evolved into a corporation producing beverages and associated products. This small collection is a 1949 salesman training kit. Researchers interested in merchandise and training procedures regarding the Coca-Cola Company would find this collection useful.

Dates: 1949; 1953

Additional filters:

Subject
Manuals (Instructional materials) 1
Price lists 1
Sales personnel -- Training of 1
Sales promotion 1