Founded in 1901, Holeproof Hosiery Company was a Milwaukee, Wisconsin firm that produced men's and women's hosiery, underwear, lingerie and men's pajamas. Carl Freschl (1842-1911) was the founder and his son, Edward Freschl (1877-1930) was the first president of the company. This advertisement brochure for the Holeproof Hosiery Company consists of two Illustrations that show a woman putting on shoes (back) and a woman on the phone (front). The inside contains an a photograph of a woman demonstrating the "extra stretch top" of the stockings.