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Alexander Magoun advertising collection
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Alexander Magoun advertising collection

Accession 2464.81

Manuscripts and Archives Department, Hagley Museum and Library


PO Box 3630
Wilmington, Delaware, 19807
302-658-2400
askhagley@hagley.org

Finding aid prepared by Ashley Giordano, 2016.,

This finding aid was produced using the Archivists' Toolkit 2017-02-24T10:54-0500

Finding aid prepared using best local practices and Describing Archives: A Content Standard

The collection was processed with support from the Council on Library and Information Resources (CLIR) Cataloging Hidden Special Collections and Archives grant.

Cite items for this collection in the following format:
[Description and dates], Box/folder number, Alexander Magoun advertising collection (Accession 2464.81), Hagley Museum and Library, Wilmington, DE 19807

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Descriptive Summary

Title: Alexander Magoun advertising collection
Dates: 1888-1989
Accession Number: 2464.81
Creator: Magoun, Alexander B.
Extent: 1.5 linear feet
Language of Material: English
Repository: Hagley Museum and Library: Manuscripts and Archives Department
Abstract: Alexander Magoun was the curator for the David Sarnoff Library from 1998 until 2000. After earning his Ph.D. in American History from the University of Maryland in 2000, he led the David Sarnoff Library as the Executive Director from 2000 until 2009. This collection includes advertisements from RCA and other companies for radios, televisions, phonographs, and other consumer electronics.
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Administrative Information


Provenance

Alexander Magoun donated the collection to the David Sarnoff Library in 2004 and 2007. In 2009, along with the rest of the archival collections of the David Sarnoff Library, the Alexander Magoun advertising collection was donated to the Hagley Museum and Library.

Access Restrictions

This collection is open for research.

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Historical Note

Alexander Magoun earned his B.A. in History from Trinity College in 1981. He then received his M.A. in History from the University of East Anglia in 1983. From 1998 until 2000 Magoun was the curator for the David Sarnoff Library. After earning his Ph.D. in American History from the University of Maryland in 2000, he led the David Sarnoff Library as the Executive Director from 2000 until 2009. He currently works as the outreach historian for the IEEE History Center.

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Scope and Content

The Alexander Magoun advertising collection includes advertisements from RCA and other companies for radios, televisions, phonographs, and other consumer electronics. This collection contains advertisements from popular publications including National Geographic and The Saturday Evening Post as well as technical publications such as Electronic Servicing Technology and Radio Electronics.

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Arrangement

Folders are arranged alphabetically by subject.

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Series Descriptions and Inventory

Box Folder
M&A 1187 13 2-way radio advertisements, 1939-1964 [Includes ads from Bendix, Doolittle Radio Inc., DuMont, Motorola, General Electric, Hallmark Instruments, Industrial Radio Corp., Kaar Engineering Co., Link, Radio Corporation of America, and Western Electric.]
Box Folder
M&A 1187 14 Admiral Corporation advertisements, 1929-1969, undated
Box Folder
M&A 1193 1 Admiral Corporation advertisements, undated
Box Folder
M&A 1193 2 Aeolian Vocalion advertisements, 1915 August 5-1921 January 15, undated
Box Folder
M&A 1193 3 Amrad Radio advertisements, undated
Box Folder
M&A 1193 4 Arvin Industries, Inc. advertisements, 1947 November 8-1956 October 10, undated
Box Folder
M&A 1187 15 Atwater Kent advertisements, 1924 January-1934 November
Box Folder
M&A 1193 5 Atwater Kent advertisements, 1924 October-1935
Box Folder
M&A 1193 6 Belmont Radio advertisements, undated
Box Folder
M&A 1193 7 Bendix Radio advertisements, undated
Box Folder
M&A 1187 16 Brunswick advertisements, 1917 December 8-1926 November
Box Folder
M&A 1193 8 Brunswick advertisements, 1919 March-1924 November
Box Folder
M&A 1193 9 Capehart-Farnsworth Corporation advertisements, 1930 April-1952 December 6, undated
Box Folder
M&A 1193 10 Capitol Records advertisements, 1946, undated
Box Folder
M&A 1187 17 Columbia advertisements, 1900-1932 March 23, undated
Box Folder
M&A 1193 11 Columbia advertisements, 1906 May-1959, undated
Box Folder
M&A 1187 18 Crosley Radio advertisements, 1924 December-1928
Box Folder
M&A 1193 12 Crosley Radio advertisements, 1926 August 28-1953 September 19, undated
Box Folder
M&A 1193 13 Decca Records advertisements, 1946-1947, undated
Box Folder
M&A 1193 14 DuMont Laboratories advertisements, 1944-1954
Box Folder
M&A 1187 19 Edison Phonograph advertisements, 1903 December, undated
Box Folder
M&A 1193 15 Edison Phonograph advertisements, 1905-1922 February, undated
Box Folder
M&A 1193 16 Emerson Piano Company advertisements, 1951-1956 October, undated
Box Folder
M&A 1193 17 Eveready Raytheon advertisements, 1924 February-1930 April 12, undated
Box Folder
M&A 1193 18 Freed-Eisemann Radio Corporation advertisements, 1925 October-November
Box Folder
M&A 1193 19 General Electric advertisements, 1932 October 15-1959 October 31, undated
Box Folder
M&A 1193 20 General Motors advertisements, 1930 May 10-1958 April 12
Box Folder
M&A 1187 20 Hallicrafters Radio advertisements, 1944-1947
Box Folder
M&A 1187 21 "His Master's Voice" advertisements, 1920 February 25-1938 October 2
Box Folder
M&A 1193 21 Lear Radio advertisements, undated
Box Folder
M&A 1193 22 "Listen: An Advertisement of the Radio Corporation of America" publication, 1937 September-1939 May
Box Folder
M&A 1187 22 Magnavox advertisements, 1942-1968 April 26, undated
Box Folder
M&A 1193 23 Magnavox advertisements, 1924 November 22-1989, undated
Box Folder
M&A 1193 24 Majestic Radio advertisements, 1929 November 2-December 21, undated
Box Folder
M&A 1193 25 Meissner Manufacturing Company advertisements, 1945-1946, undated
Box Folder
M&A 1187 23 Miscellaneous cartoons, 1919-1983 July 11
Box Folder
M&A 1193 26 Motorola Radio advertisements, 1943 November-1966 November, undated
Box Folder
M&A 1187 24 Other companies advertisements, 1902 November 25-1981 March, undated [Includes advertisements from Arteste Tone Magnifier, Bach Pianos, Carola Company, Cecilian Player Pianos, Domestic Talking Machine, The E.H. Scott Radio Laboratories, Fada Radio, Lyradion, Melville Clark Piano Co., Music Master, Panasonic, Pathe, Radio Shack, Regina, Sharp, Simplex Piano Player, Starr Phonographs, and White Co..]
Box Folder
M&A 1193 27 Other companies advertisements, 1905-1968 November 15, undated [Includes three ads in Spanish.]
Box Folder
M&A 1187 25 Other companies advertisements, music machines and player pianos, 1888 July-1910 February, undated
Box Folder
M&A 1187 26 Other companies advertisements, plastics, 1923 November 10, undated [Includes ads from Corning Glassworks, Cyanamid Plastics, Eastman Plastics, Formica, and Tenite Butyrate.]
Box Folder
M&A 1193 28 Other companies advertisements, plastics, 1946 April 27-1957 August [Includes ads from Bakelite, Col-O-Vin Vinyl Plastics, Corning Glass Works, Shell, United States Rubber, U.S. Royalite, and Vinylite Plastics.]
Box Folder
M&A 1193 29 P.R. Mallory & Co. Inc. advertisements, 1951 November-1952 December
Box Folder
M&A 1193 30 Philco advertisements, 1928-1960 April, undated
Box Folder
M&A 1187 27 RCA advertisements from CQ-The Radio Amateurs' Journal, 1947 December-1955 May
Box Folder
M&A 1187 28 RCA advertisements from Electronic Servicing and Technology, 1982-1988
Box Folder
M&A 1187 29 RCA advertisements from QST, 1960-1969
Box Folder
M&A 1187 30 RCA advertisements from Radio-Electronics, 1983-1987
Box Folder
M&A 1194 1 RCA advertisements, 1920-1929
Box Folder
M&A 1194 2-3 RCA advertisements, 1930-1939 [Includes two ads in Spanish.]
Box Folder
M&A 1187 31 RCA advertisements, 1940-1949 [Includes one ad in Spanish.]
Box Folder
M&A 1194 4-5 RCA advertisements, 1940-1949
Box Folder
M&A 1187 32 RCA advertisements, 1950-1959 [Includes two ads in Spanish.]
Box Folder
M&A 1195 1 RCA advertisements, 1950-1959
Box Folder
M&A 1187 33 RCA advertisements, 1960-1969
Box Folder
M&A 1195 2 RCA advertisements, 1960-1969
Box Folder
M&A 1187 34 RCA advertisements, 1970-1979
Box Folder
M&A 1195 3 RCA advertisements, 1970-1979
Box Folder
M&A 1187 35 RCA advertisements, 1980-1989
Box Folder
M&A 1195 4 Sonora Company advertisements, 1916 December 7-1940, undated
Box Folder
M&A 1195 5 Sparton advertisements, undated
Box Folder
M&A 1195 6 Splitdorf Radio Corporation advertisements, 1927 October-November
Box Folder
M&A 1195 7 Stewart-Warner advertisements, 1918 April 24-1948 March 6, undated
Box Folder
M&A 1195 8 Stromberg-Carlson advertisements, 1934 October 13-1956 January, undated
Box Folder
M&A 1195 9 Sylvania Home Electronics advertisements, 1945 November 3-1959, undated
Box Folder
M&A 1187 36 Victor Talking Machine advertisements, 1900-1909
Box Folder
M&A 1195 10-12 Victor Talking Machine advertisements, 1904-1929
Box Folder
M&A 1195 13 Westinghouse advertisements, 1940-1953 October 31, undated
Box Folder
M&A 1195 14 Wollensack Optical Company advertisements, undated
Box Folder
M&A 1195 15 Wurlitzer Phonograph advertisements, undated
Box Folder
M&A 1187 37 Zenith Radio Corporation advertisements, 1944-1966, undated
Box Folder
M&A 1195 16 Zenith Radio Corporation advertisements, 1940 May 25-1955 October 8