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Raymond Loewy miscellany
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Raymond Loewy miscellany

Accession 2327

Manuscripts and Archives Department, Hagley Museum and Library


PO Box 3630
Wilmington, Delaware, 19807
302-658-2400
research@hagley.org

This finding aid was produced using the Archivists' Toolkit 2013-03-15T11:06-0400

Finding aid prepared using best local practices and Describing Archives: A Content Standard

Cite items for this collection in the following format:
[Description and dates], Box/folder number, Raymond Loewy miscellany (Accession 2327), Hagley Museum and Library, Wilmington, DE 19807

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Descriptive Summary

Title: Raymond Loewy miscellany
Dates: 1936-1995
Accession Number: 2327
Creator: Porter, Glenn (staff)
Extent: 2 linear feet
Language of Material: English
Repository: Hagley Museum and Library: Manuscripts and Archives Department
Abstract: Raymond Loewy (1893-1986) was one of the leading industrial designers of the twentieth century. Glenn Porter, then Director of the Hagley Museum and Library, purchased these items in 2001-2002 for possible use in the exhibit, "Raymond Lowey: Designs for a Consumer Culture." The collection consists of magazine advertisements, photos and postcard views of Loewy designs, product brochures; and a group of publications by and about Loewy. There is also a small group of artifacts.
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Historical Note

Glenn Porter, then Director of the Hagley Museum and Library, purchased these items in 2001 and 2002 for possible use in the exhibit Raymond Lowey: Designs for a Consumer Culture, although the materials were never displayed.

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Scope and Content

The collection consists of magazine advertisements, many from The Saturday Evening Post; photos and postcard views of Loewy designs, including his trial commission for a wastebasket for Pennsylvania Station in New York; product brochures; and a group of publications by and about Loewy. There is also a small group of artifacts, including a model of the Avanti car, bottles, stainless ware, and a Johann Haviland serving plate.

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Series Descriptions and Inventory

I. Advertisements
Box Folder
1 1 American Kitchens: The Saturday Evening Post, 1947 September 13
1 1 Armour and Company: The Saturday Evening Post, 1946 February 9
1 1 Armour and Company: The Saturday Evening Post, 1946 July 27
1 1 Borg-Erickson Corp.: Borg "Flight " Scale, 1956 May
1 1 Canada Dry Beverages: The Saturday Evening Post, 1948 October 16
1 1 Coca-Cola Company: The Saturday Evening Post, circa 1949
1 1 Embra Cigarettes (R.J. Reynolds Tobacco Company), circa 1969
1 1 Emerson Radio and Television, circa 1940s
1 1 Frigidaire (made only by General Motors): The Saturday Evening Post, 1947 December 6
1 1 Frigidaire (made only by General Motors): The Saturday Evening Post, 1948 August 7
1 1 Frigidaire (made only by General Motors): The Saturday Evening Post, 1948 October 9
1 1 Gillette Safety Razor Co.: The Saturday Evening Post, 1947 December 6
1 1 Greyhound Buses: "Come To The Fair!" ad for Texas Centennial, Great Lakes Exposition, and San Diego Exposition trip information, 1936
1 1 Greyhound Buses: The Saturday Evening Post, 1946 April 27
1 1 Greyhound Buses: The Saturday Evening Post, 1947 September 27
1 1 Greyhound Buses: The Saturday Evening Post, circa 1950
1 1 Greyhound Buses: The Saturday Evening Post, circa 1952
1 1 Greyhound Buses: The Saturday Evening Post, 1954 March 20
1 2 Lucky Strike Cigarettes: The Saturday Evening Post, circa 1940s
1 2 Lucky Strike Cigarettes: The Saturday Evening Post, circa 1940s
1 2 Lucky Strike Cigarettes: 4 Advertisements, circa 1950s
1 2 Pennsylvania Railroad: Ladies Home Journal (with Singer Sewing Machine Co. ad on reverse), 1946 May
1 2 Pennsylvania Railroad: 3 Advertisements, circa 1940s
1 2 Rosenthal-Block China Corporation: Better Homes & Gardens, 1954 April
1 2 Rosenthal-Block China Corporation, 1956 November 3
1 2 Schick Inc.: Schick Electric Shaver and Shaverest ad, undated
1 2 Studebaker: The Saturday Evening Post, 1946 August 17
1 2 Studebaker: The Saturday Evening Post, 1948 May 8
1 2 Studebaker: The Saturday Evening Post, 1949 February 5
1 2 Studebaker: Motor, 1953 February
1 2 Studebaker: The Saturday Evening Post, 1953 April 18
1 2 Studebaker: 3 Advertisements, circa 1953
1 2 Sucaryl (Abbott Laboratories), circa 1958
1 2 White Star Line: 3 Advertisements; 1 pre-Loewy, 2 post-Loewy, undated
II. Photographs/Slides
Box Folder
1 3 Pennsylvania Station: Waste Basket (from Pennsylvania State Archives, MG-286), 1935
1 3 Library of Congress: 1 photograph w/negative of Loewy as a child, undated
1 3 Library of Congress: 30 slides that are advertisements for Bonwit Teller, Dilbert's Big Ben, Filene's, Lord & Taylor, John Ward Men's Shoes, Bloomingdale's, Saks Fifth Avenue, and Harper's Bazaar. Loewy's apartment, office and other miscellany are included, March 15, 1926 - November 24, 1928
1 3 Wilmington Public Library: 37 slides of Vogue Magazine ads, April 15, 1926 - November 24, 1928
III. Postcards
Box Folder
1 4 Brown-Forman Distillers Corporation: Old Forester, undated
1 4 Burdines, Miami Beach, undated
1 4 Norfolk & Western Railway Passenger Station, Roanoke, VA, undated
1 4 S.S. Princess Anne Ferry Boat (Virginia Ferry Corporation), undated
1 4 Thoroughbred Motor Court, Winchester, KY, undated
IV. Product Brochures and Booklets
Box Folder
1 5 Coca-Cola: Merchandising Equipment (salesmen's book listing vending machines and coolers), undated
1 5 Frigidaire: The Crowning Touch by Frigidaire. The Sheer Look, 1957
1 5 Frigidaire Electric Range, 1956
1 5 Frigidaire Super Refrigerator, 1956
1 5 Masterbilt Products Corporation: Masterbilt. The Gift Supreme (Masterbilt Autosmoker brochure purchased for artifact in exhibit), undated
1 5 Studebaker: 2 brochures, 1947, 1964
1 5 Sucaryl: 2 recipe booklets, 1958
1 5 Super Chef: Fully Automatic Infra-Red Broil-Quick, undated
V. Publications
Box Folder
1 6 The New 1953 Studebaker, 1953
1 6 House Beautiful, 1953 March
1 6 Diamonds Are Forever, by Ian Fleming, 1956
1 7 Supermarkets of the Sixties: The Loewy Report to SMI, (2 volume set), 1960
1 7 Celebrity Recipes, 1961
1 7 Archives Loewy, French Auction Catalogue, 1987
1 8 Smithsonian "Sleek but square - and that's why we loved the Studie ", 1991 December
1 8 Route of the Eagles: Missouri Pacific in the Streamlined Era, by Greg Stout, 1995
VI. Artifacts
Box
2 Old Forester bottle, 1955
2 Sucaryl Bottle w/label, 1958
2 Wallace Stainless Ware, Discovery pattern (fork, soup spoon, dinner knife, butter knife), 1951
Box
3 Franklin Mint Precision Model of Studebaker Avanti, 1963
Box
4 Johann Haviland china serving plate, undated