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American Meat Institute, "Eat the Right Foods" poster
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American Meat Institute, "Eat the Right Foods" poster

Accession 2015.298

Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library


PO Box 3630
Wilmington, Delaware, 19807
302-658-2400
askhagley@hagley.org

Finding aid prepared by Laurie Sather, 2015.,

This finding aid was produced using the Archivists' Toolkit 2015-09-28T09:20-0400

Finding aid prepared using best local practices and Describing Archives: A Content Standard

Cite items for this collection in the following format:
[Description and dates], Box/folder number, American Meat Institute, "Eat the Right Foods" poster (Accession 2015.298), Hagley Museum and Library, Wilmington, DE 19807

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Descriptive Summary

Title: American Meat Institute, "Eat the Right Foods" poster
Dates: circa 1942
Accession Number: 2015.298
Creator: American Meat Institute. Leo Burnett Co.
Extent: 1 item
Physical Description: 1 print (poster) : color ; 30 x 38 in.
Location: Drawer A-77.
Language of Material: English
Repository: Hagley Museum and Library: Audiovisual Collections and Digital Initiatives Department
Abstract: The American Meat Institute (AMI) is a large trade organization for the meat and poultry industry. Founded in 1906 as the American Meat Packers Association in Chicago. During World War II, the AMI stressed the importance of a balance diet in order to keep both civilians and servicemembers strong and healthy. The AMI produced many posters to promote their efforts. This poster shows categories of food along with how many servings is recommended daily.
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Administrative Information


Access Restrictions

This item is available for research.

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Historical Note

The American Meat Institute is a large trade organization for the meat and poultry industry. Founded in 1906 as the American Meat Packers Association in Chicago. The association's first president was Thomas E. Wilson (1868-1958), an entrepreneur who established a sporting good store and a meatpacking company. In 1919 the association was reorganized as the American Meat Institute (AMI).

In 1924 the AMI began a scientific research laboratory at the University of Chicago. It became a separate entity in 1944 when AMI created the American Meat Institute Foundation to provide scientific research and education. The foundation began operations in 1947.

During World War II, the AMI stressed the importance of a balance diet in order to keep both civilians and servicemembers strong and healthy. The AMI produced many posters to promote their efforts.

The headquarters moved to Washington, D.C. in 1979. In 2015 the American Meat Institute merged with North American Meat Association and is now known as the North American Meat Institute.

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Scope and Content

This poster issued by the American Meat Institute shows categories of food along with how many servings is recommended daily. The information is displayed in seven panels. The top panel, "Meat, Poultry, or Fish" shows images of beef, lamb, pork, fish, and eggs. The remaining six panels include; vegetables; milk; oranges, tomatoes, grapefruit; potatoes, apples, bananas; bread and cereal; fats and sweets. Each panel contains illustrations and descriptions of the various foods mentioned. Along the bottom of the poster it reads, "In balancing meals with meat, remember...Meat has essential B Vitamins. Proteins. Minerals."

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Access Points

Meat--Marketing
Nutrition
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