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DuPont Company Consumer Products Packaging and Advertising Collection
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DuPont Company Consumer Products Packaging and Advertising Collection

Accession 1995.273

Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library


PO Box 3630
Wilmington, Delaware, 19807
302-658-2400
research@hagley.org

Finding aid prepared by Jon M. Williams, June 1999. Revisions made, August 2010.

This finding aid was produced using the Archivists' Toolkit 2013-04-15T13:50-0400

Finding aid prepared using best local practices and Describing Archives: A Content Standard

Cite items for this collection in the following format:
[Description and dates], Box/folder number, DuPont Company Consumer Products Packaging and Advertising Collection (Accession 1995.273), Hagley Museum and Library, Wilmington, DE 19807

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Descriptive Summary

Title: DuPont Company Consumer Products Packaging and Advertising Collection
Dates: 1913-1984
Accession Number: 1995.273
Creator: DeMirjian, Charles H., 1925-
Extent: 6 linear feet
Physical Description: 228 items; 402 slides: color; 35mm; 45 photographic prints; 1 album; 1 videocassette: VHS
Location: PC Stacks: X5-4, WW5-6, Drawer AA-14
Repository: Hagley Museum and Library: Audiovisual Collections and Digital Initiatives Department
Abstract: The collection consists of brochures, advertisements, photographs, and ephemera showing DuPont Company consumer products from 1913 to 1984.
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Administrative Information


Provenance

Purchase and gift from Charles H. DeMirjian

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Biographical Note

Charles H. DeMirjian worked for the DuPont Company from 1954 until 1991, becoming the Manager of Packaging Design in the Consumer Products Division. He collected pictures, advertisements, and publications showing DuPont consumer products, as well as some of the products and packages themselves.

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Scope and Content

The collection consists of brochures, advertisements, photographs, and ephemera showing DuPont Company consumer products from 1913 to 1984. Chief among these products are paint and car care products such as car wash, polish, and antifreeze. Much of the material was aimed at dealers, showing how packaging could efficiently promote the products. There are a few company memos and copies of published articles about packaging, as well as some awards that DuPont received for its advertising and packaging.

A deck of cards has images of DuPont products on the face of the cards. An album from 1913 contains Harrison Brothers Company paint can labels, brochures, color samples, advertising, and photographs of interiors of paint stores. The DuPont Company acquired Harrison Brothers. There is a complete set of Weatherly Indexes for DuPont car care products from 1970 to 1982. These illustrate the containers for each of these products. There are over 400 slides of DuPont consumer products and advertising assembled by Mr. DeMirjian. Finally, there is a VHS videocassette (copy tape) of DuPont car care product television commercials from 1970 to 1981.

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Access Points

Automobiles--Equipment and supplies--Packaging.
Advertising.
Antifreeze solutions--Packaging.
Automobiles--Cleaning.
Harrison Bros. & Company
Packaging.
Paint--Packaging.
Television advertising.
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Series Descriptions and Inventory

Box
1 DuPont Co. playing cards, Images of products on face of cards., undated; One deck
1 Trade sales finishes, National sales meeting, French Lick, Indiana, 1960 December; 1 photographic print; 9.5 x 13.5
1 Mammele’s Paint Store, Market St., Wilmington, DE, circa 1955; 1 b&w photographic print, 8 x 10”
1 Harrison Brothers & Co., Inc., Philadelphia, PA, Album of paint can labels, advertisements, brochures, photographs of interiors of paint stores, and other ephemera, 1913; 1 album
1 DuPont Co. "Business is in the bag with DuPont bag of tricks": Small easel display for salesmen about DuPont paint products., circa 1960; 1 item
1 DuPont Co., “Get More Miles Per Tankful” photograph for advertisement, Spring/Fall 1980; 8 x 8 color; 1 photographic item
1 Page from magazine w/post-it that reads “3rd generation Lucite label designs 1975”; 1 color item
1 Photos of Chicago Paint Plant – 3 color photos glued to paper; 1 photographic item
1 Color slides of various DuPont products (car care products [sponges, Rain Dance, Rally, brake fluid] combs, Cleanin’ Critters, toothbrushes, Teflon spray); 26 35mm slides
Box
2 Article from Packaging Digest, re: Clio Award for Rain Dance (packaging design w/Charles H. DeMirjian, manager of packaging design for the company’s Consumer Products Div., sharing credit with Robert Hain Associates; Rally given Honorable Mention [also designed under DeMirjian]), 1976 August; 1 item
2 Correspondence from Chas. H. DeMirjian re: 13 awards won by DuPont Car Care packages from 1975-77, 1977 October 20; 1 item
2 News release from Public Affairs Dept. dated re: Rain Dance receiving Gold Award from the Package Designers Council, 1978 June 15; 1 item
2 Blyth, John S., "A look back into the future of package design", article from Packaging Digest, 1976 July; 1 item
2 DuPont Auto Products, 1966 Products Page: Brochure; 1 item
2 DuPont Auto Products, 1966 Products Page: Folded flyer; 1 item 8 1/2" x 11"
2 DuPont Car Care, Profitable opportunity for the grocery trade, 1976; 1 item
2 DuPont Car Care Products, Advertising, 1960s: Rally ‘Round the ’69 Fall Promotion; 1 item
2 DuPont Car Care Products, Advertising, 1960s: Behind Your Sales…A Roar of Advertising; 1 item
2 DuPont Car Care Products, Advertising, 1960s: Meet the Laziest Guy in Town…; 1 item
2 DuPont Car Care Products, Advertising, 1960s: DuPont Automotive Products Announces…the Greatest Fall Promotion Program in Automotive History (Zerex and #7 Products); 1 item
2 DuPont Car Care Products, Advertising, 1970s: 12 ways DuPont helps you take better care of your care (copy), 1974 August; 1 item
2 DuPont Car Care Products, Advertising, 1970s: Supported by the Biggest Consumer Advertising & Promotion Campaign in Car Wax History…(folded flyer), 1970-1979; 1 item
2 DuPont Car Care Products, Advertising, 1970s: TV News Report (for Rain Dance) folded flyer, 1970-1979; 1 item
2 DuPont Car Care Products, Advertising, 1970s: Who waxes cars on or after Labor Day? (for Rain Dance & Rally) folded flyer, 1970-1979; 1 item
Box
1 DuPont Car Care Products, Advertising, 1970s: Now motivated by National Print and Television Advertising…(for Rain Dance & Rally) folded flyer, 1970-1979; 1 item
Box
2 DuPont Car Care Products, Advertising, 1970s: 849,144,000 selling impressions in 18 best-read magazines! (for Rally & Rain Dance) folded flyer, 1970-1979; 1 item
2 DuPont Car Care Products, Advertising, 1970s: Introducing…Rain Dance large folded flyer, 1970-1979; 1 item
2 DuPont Car Care Products, Advertising, 1970s: 1971 DuPont Car Care Program large folded flyer, 1970-1979; 1 item
2 DuPont Car Care Products, Advertising, 1970s: Free! Rally Merchandiser (for Rally outdoor rack displays) 2-sided flyer, 1970-1979; 1 item
2 DuPont Car Care Products, Advertising, 1970s: New ½ Hour Car Wax (Rally) 1-sided flyer, 1970-1979; 1 item
2 DuPont Car Care Products, Advertising, 1970s: Rally Line Dollars for Display Program folded flyer, 1970 April 13-May 31; 1 item
2 DuPont Car Care Products, Advertising, 1970s: For Your 1972 Car Care Business Depend on DuPont booklet; 1 item
2 DuPont Car Care Products, Advertising, 1970s: Depend on DuPont for More Car Care Business in 1972 folder w/flyers about various products; 1 item
2 DuPont Car Care Products, Advertising, 1970s: 1972 Retail Advertising Aids booklet; 1 item
2 DuPont Car Care Products, Advertising, 1970s: You’ve met Rally, Now we’d like you to meet… w/letter to customer inserted about the new Rally line, 1970; 1 item
2 DuPont Car Care Products, Advertising, 1970s: Car Care Products folder containing info on various products, 1977; 1 item
2 DuPont Car Care Products, Advertising, 1970s: Fall Program folder containing info on various car care products, 1979; 1 item
2 DuPont Car Care Products, Advertising, 1980s: Grow with No. 1 – folder containing info on various car care products, 1980; 1 item
2 DuPont Car Care Products, Advertising, 1980s: Grow with the Proven Ones – folder containing info on various car care products, 1981; 1 item
2 DuPont Car Care Products, Advertising, 1980s: DuPont Car Care Covers Your Needs – folder containing info on various car care products, 1982; 1 item
2 DuPont Car Care Products, Advertising, 1980s: Gas Booster Portfolio of Promotions, 1980; 1 item
2 DuPont Car Care Products, Advertising, 1980s: Co-Op Ad Kit – spiral bound booklet, 1982; 1 item
2 DuPont Car Care Products, Advertising, 1980s: Powerful 1981 National Ad Campaign (Rain Dance) folded flyer; 1 item
2 DuPont Car Care Products, Advertising, 1980s: Memo to All DuPont Marketing Representatives, Agents and Brokers from Sales Manager – Advertising & Promotion for the Proven Ones, 1981; 1 item
2 DuPont Car Care Products, Advertising, 1980s: Memo to All DuPont Car Care Product Customers – about Proven Ones, 1981; 1 item
2 DuPont Car Care Products, Advertising, 1980s: Rain Dance actually outlasts the leading dealer-applied poly 1-sided flyer, 1980-1989; 1 item
2 DuPont Car Care Products, Advertising, 1980s: DuPont Rain Dance Products – about ad in Family Weekly, 1982 April 18; 1 item
2 DuPont Car Care Products, Advertising, 1980s: With the coverage you’re getting for DuPont Car Care products…it will never rain on your “parade” - folded flyer, 1982; 1 item
2 DuPont Car Care Products, Advertising, 1980s: DuPont Car Care Products Distributor News, 1981 September; 1 item
2 DuPont Car Care Products, Advertising, 1980s: Memo re: Rain Dance newspaper advertising merchandiser, 1981; 1 item
2 DuPont Car Care Products, Advertising, 1980s: With gas prices soaring again… - folded flyer for Gas Booster; 1 item
2 DuPont Car Care products (Weatherly Index 700), 1970-1982: Rally family folded flyer, 1970; 1 item
2 DuPont Car Care products (Weatherly Index 700), 1970-1982: DuPont Car-Care Products folded flyer, 1971; 1 item
2 DuPont Car Care products (Weatherly Index 700), 1970-1982: Depend on DuPont – New for ’72 – folded flyer, 1972; 1 item
2 DuPont Car Care products (Weatherly Index 700), 1970-1982: New for 1973 folded flyer; 1 item
2 DuPont Car Care products (Weatherly Index 700), 1970-1982: Car Care Products for 1974 folded flyer; 1 item
2 DuPont Car Care products (Weatherly Index 700), 1970-1982: DuPont 1975 Car Care Products folded flyer; 1 item
2 DuPont Car Care products (Weatherly Index 700), 1970-1982: DuPont 1976 Car Care Products folded flyer; 1 item
2 DuPont Car Care products (Weatherly Index 700), 1970-1982: DuPont 1977 Car Care Products folded flyer; 1 item
2 DuPont Car Care products (Weatherly Index 700), 1970-1982: DuPont 1978 Car Care Products folded flyer; 1 item
2 DuPont Car Care products (Weatherly Index 700), 1970-1982: DuPont 1979 Car Care Products folded flyer; 1 item
2 DuPont Car Care products (Weatherly Index 700), 1970-1982: DuPont 1980 Car Care Products folded flyer; 1 item
2 DuPont Car Care products (Weatherly Index 700, 1970-1982): 1981 Car Care Products folded flyer; 1 item
2 DuPont Car Care products (Weatherly Index 700), 1970-1982: 1982 Car Care Products folded flyer; 1 item
2 DuPont Co., Care and feeding of your engine: Brochures, 1972-1973; 2 items
2 DuPont Co., Color master formula book (binder)- tube mixes, undated; 1 item
2 DuPont Co., Lawn care publications: How To Take the Guesswork Out of Starting a New Lawn – article, undated; 1 item
2 DuPont Co., Lawn care publications: Fall’s Best to Feed & Seed – folded flyer, undated; 1 item
2 DuPont Co., Car care map folder, 1971; 1 item
2 DuPont Golden 7, sticker, undated; 1 item
2 DuPont nylon shutters, installation instructions, 1965; 1 item, 4 pp.
2 DuPont Rally car products miscellany: Extra! The Rally Line “Dollars for Display” Program – 1 small piece of paper, undated; 1 item
2 DuPont Rally car products miscellany: Rally…the most-advertised brand in car beauty – 1-sided flyer, undated; 1 item
2 DuPont Rally car products miscellany: Rally Mini-Merchandiser for Maxi-Products – 1-sided flyer, undated; 1 item
2 Miscellaneous correspondence: Letter to J. S. Swajewski from D. T. Smith re Sale of Car Care Business, 1982 May 27; 1 item
2 Miscellaneous correspondence: Rain Dance Package Design Development, 1978; 1 item, 4 pp.
2 Miscellaneous correspondence: 1982 Advertising & Promotion Options for Car Care Products, 1981 July 22; 1 item
2 Miscellaneous correspondence: MCD Budget Summary Update, 1982 March 12; 1 item
2 Miscellaneous correspondence: Transition, 1982 May 13; 1 item
2 Miscellaneous correspondence: 3 pieces of blank letterhead from Fabrics & Finishes Department; 1 item
2 NAPA, Car repairs, facts you should know, 1971; 1 item
Box
3 Antifreeze, winter products, 1969-1983: New anti-leak Zerex – folded flyer, 1969; 1 item
3 Antifreeze, winter products, 1969-1983: Zerex – The Industry’s First New Selling Benefit in 10 Years – folded flyer, 1969; 1 item
3 Antifreeze, winter products, 1969-1983: The Only Unconditionally Guaranteed Anti-Leak Anti-Freeze on the Market – Zerex – folded flyer, 1969; 1 item
3 Antifreeze, winter products, 1969-1983: Folder – Your 1970 Plant for Profit (Zerex) – packet of information; 1 item
3 Antifreeze, winter products, 1969-1983: Here is why DuPont Zerex is your best buy! – folded brochure, 1972; 1 item
3 Antifreeze, winter products, 1969-1983: “Dummy” of salesman’s “pitch” book – We’re Back, 1971; 1 item
3 Antifreeze, winter products,1969-1983.: We’re Back – booklet, 1971; 1 item
3 Antifreeze, winter products,1969-1983: Zerex & NFL Team-Up Again – folded flyer, 1971; 1 item
3 Antifreeze, winter products, 1969-1983: How to Avoid Problems with Your Car’s Cooling System (Zerex) – brochure; 1 item
3 Antifreeze, winter products,1969-1983: Extra Volume as Engine Coolants (Zerex and Telar) – folded flyer; 1 item
3 Antifreeze, winter products, 1969-1983: Hole-punched for notebook – 9 pages about various products; 1 item
3 Antifreeze, winter products, 1969-1983: New line of winter products – 1-sided flyer; 1 item
3 Antifreeze, winter products, 1969-1983: Letterhead[?] for winter products; 1 item, 5 sheets
3 Antifreeze, winter products, 1969-1983: Telar – 1-sided flyer; 1 item
3 Antifreeze, winter products, 1969-1983: Folder about new carton design w/photos for mass retail sales (Zerex); 1 item
3 Antifreeze, winter products,1969-1983: 1971 Anti-Freeze Sales, 1971 April 21; 1 item, 4 pp.
3 Antifreeze, winter products, 1969-1983: Memo to various staff members from Chas. H. DeMirjian about 1970 Zerex Sales Aids; 1 item, 8 pp.
3 Antifreeze, winter products, 1969-1983: Large 2-page ad for Zerex – Adding to Your Product Line; 1 item
3 Antifreeze, winter products, 1969-1983: Ad for Zerex w/Terry Bradshaw holding bottle – 1-sided flyer; 1 item
3 Car care print & TV ads, 1973-1980: Ad for Rain Dance (duplicate); 2 items
3 Car care print & TV ads, 1973-1980: Copy of 30-second ads for BBDO (Rain Dance “Weather Guard,” Gas Booster, Rain Dance “Storm & Sun” and “Storm & Sun 1,” Great Reflections “20/20 Shine” [with attachments]; 5 pieces
3 Car care print & TV ads, 1973-1980: Photocopy of Spanish TV commercial – Rally, 1973-1980; 1 item
3 Car care print & TV ads, 1973-1980: Ads for Radio TV Reports for Rally Car Wax (one for Sports Spectacular; one for Stanley Cup Playoffs), 1975 April 27, 1975 April 21; 2 items
3 Car care print & TV ads, 1973-1980: Mock-up and ads for Rain Dance; 3 items
3 Car care print & TV ads, 1973-1980: Mock-up and ad for Avoid Wax Build-Up – for Rain Dance, Rally and Great Reflections; 2 items
3 Car care print & TV ads, 1973-1980: Mock-up and ad – They’ll buy a gas additive that stretches mileage, not the truth – for Gas Booster, One Step and Gas Guard; 2 items
3 Car care print & TV ads, 1973-1980: Demand for all seasons (various products); 1 item
3 Car care print & TV ads, 1973-1980: Grow with No. 1 – ad printed in various markets, 1980; 1 item
3 Car care print & TV ads, 1973-1980: Ad from Automotive Retailing News Show Daily, (Rain Dance), 1979 October 30; 1 item
3 Car care print & TV ads, 1973-1980: Photocopy of ad for World-Famous DuPont Car Care Products; 1 item
3 Car care print & TV ads, 1973-1980: Ad for Teflon lubricants from Automotive Aftermarket News, 1982 February; 1 item
3 Car care print & TV ads, 1973-1980: 2-sided flyer for Rain Dance; 1 item
3 Car care print & TV ads, 1973-1980: Rain Dance write-up from DuPont, 1981; 1 item
3 Car care print & TV ads, 1973-1980: Ad – Introducing the best coat a car can wear (Rain Dance); 1 item
3 Car care print & TV ads, 1973-1980: Open Up New Profit Opportunities – folded flyer; 1 item
3 Car care print & TV ads, 1973-1980: Now Do-It-Yourself Polys Get a Great Name… (Rally Poly Sealant); 3 items
3 Car care print & TV ads, 1973-1980: Rain Dance actually outlasts the leading dealer-applied poly – ad appearing in various magazines; 1 item
3 Car care print & TV ads, 1973-1980: DuPont Gas Booster can help pave the way to better mileage; 3 items
3 Car care print & TV ads, 1973-1980: Ad for Rally appearing in various magazines in 1980; 3 items
3 Car care print & TV ads, 1973-1980: Ad – Rain Dance lasts longer than the leading car waxes; 1 item
3 Car care print & TV ads, 1973-1980: Ad – Rally shines deep because it cleans deep; 1 item
3 Car care print & TV ads, 1973-1980: Ad appearing in various magazines – Rain Dance last longer than any other leading car wax; 1 item
3 Car care print & TV ads, 1973-1980: We’re backing the best one-two punch in car waxes; 1 item
3 Car care print & TV ads, 1973-1980: Rain Dance already gives you one out of every six car-wax sales dollars, 1978; 1 item
3 Car care print & TV ads, 1973-1980: 800,000,005 reasons to push Rally in 1978; 1 item
3 Car care print & TV ads, 1973-1980: Bottom part of ad for Rain Dance advertised in trade publications, 1979; 1 item
3 Car care print & TV ads, 1973-1980: Get More Miles Per Tankful – small folded flyers, sealed; 3 items
3 Car care print & TV ads, 1973-1980: Ad for trade publications – Rally – The super-easy wax makes it super-easy to profit in ’79; 1 item
3 Car care print & TV ads, 1973-1980: Ad – New premium car was from DuPont – Great Reflections; 1 item
3 Car care print & TV ads, 1973-1980: Ad – A Great New Way to Make Extra Profits – Great Reflections; 1 item
3 Car care print & TV ads, 1973-1980: Ad for Rally – No faster wax on wheels, 1979; 1 item
3 Car care print & TV ads, 1973-1980: Ad for various boat magazines – Deep-Clean and wax your boat with easy-to-use Rally wax, 1979 April; 1 item
3 Car care print & TV ads, 1973-1980: Ad for consumer publications – Ask the DuPont Car Doctor, 1973-1980; 1 item
3 Car care print & TV ads, 1973-1980: Rain Dance lasts longer than the leading car waxes ($1 back in May), 1979; 1 item
3 Car care print & TV ads, 1973-1980: Ad for car magazines - Rally Car Wax. It shines better because it cleans better; 1 item
3 Car care print & TV ads, 1973-1980: Rain Dance lasts longer than any leading car wax (attached to ad for $1 back); 1 item
3 Car care print & TV ads, 1973-1980: Memo to Car Care Products Salesmen from Sales Manager– 1977 Consumer Advertising w/attachments, 1977 June 6; 1 item
3 Car care print & TV ads, 1973-1980: Memo about coupons for Rain Dance car waxes w/attachments, 1977 June; 1 item
3 Car care print & TV ads, 1973-1980: New Easy Sellers; 1 item
3 Car care print & TV ads, 1973-1980: Ads appearing in various magazines – DuPont sells car care products hard, so you can sell ‘em easy (duplicate); 2 items
3 Car care print & TV ads, 1973-1980: Ad – What made Rally easy to sell last year…will make it even easier this year; 1 item
3 Car care print & TV ads, 1973-1980: Ad – Rain Dance is the leading car wax in dollarsales thru mass retailers; 1 item
3 Car care print & TV ads, 1973-1980: Ad for various magazines – Promote Rally easy at under $10 with new package and 60 cent refund; 1 item
3 Car care print & TV ads, 1973-1980: We told you DuPont sells car care products hard, so you can sell ‘em easy… (Rain Dance and Rally) [duplicate]; 2 items
3 Car care print & TV ads, 1973-1980: Ad appearing in various car magazines – New Rain Dance lasts longer than any leading car wax; 1 item
3 Car care print & TV ads, 1973-1980: DuPont sells its premium wax hard, so you can sell it easy (duplicate); 2 items
3 Car care print & TV ads, 1973-1980: DuPont sells Rally hard, so you can sell it easy; 1 item
3 Car care print & TV ads, 1973-1980: Ad appearing in various magazines – Rain Dance lasts longer than any leading car wax; 1 item
3 Car care print & TV ads, 1973-1980: DuPont Car Care Products Repro Art Kit, 1978; 1 item
3 Car care print & TV ads: DuPont Car Care Products, 1979; 1 item
3 Car care print & TV ads, 1973-1980: DuPont Car Care Products Bonus Ad Plan, 1980; 1 item
3 Exhibits, packaging photographs: Save up to $5, 1977; 1 photographic print
3 Exhibits, packaging photographs: Various products on display, 1977; 1 photographic print
3 Exhibits, packaging photographs: Save $2, 1977; 1 photographic print
3 Exhibits, packaging photographs: Various winterizing products, 1978; 1 photographic print
3 Exhibits, packaging photographs: Various car products – for top maintenance, performance and safety winterize with DuPont car care products, 1979; 1 photographic print
3 Exhibits, packaging photographs: Various car product – Get more miles per tankful, 1980; 1 photographic print
3 Exhibits, packaging photographs: Rain Dance products, 1982; 1 photographic print
3 Exhibits, packaging photographs: DuPont covers your car care needs, 1982; 1 photographic print
3 Exhibits, packaging photographs: Duco Polish 7 (in sleeve); 1 photographic print, b&w
3 Exhibits, packaging photographs: Small snapshot of display of No. 7 Products; 1 photographic print
3 Exhibits, packaging photographs: Sleeve containing photos of Rally displays, 1969-1970; 10 photographic prints, b&w
3 Exhibits, packaging photographs: Rally car wax – past and liquid, 1970; 1 photographic print
3 Exhibits, packaging photographs: Various car products, 1970; 1 photographic print
3 Exhibits, packaging photographs: Additive packages (4), 1970; 1 photographic print
3 Exhibits, packaging photographs: Photos mounted on cards – additives and Gas Booster, 1970-1972; 2 photographic prints
3 Exhibits, packaging photographs: Zerex Windshield Washer in plastic sleeve; 1 photographic print
3 Exhibits, packaging photographs: 4 on 1 photos of Telar; 1 photographic print, b&w
3 Exhibits, packaging photographs: Telar, 1972; 1 photographic print
3 Exhibits, packaging photographs: Rain Dance, 1981; 1 photographic print
3 Exhibits, packaging photographs: Rain Dance – paste and liquid, 1980; 1 photographic print
3 Exhibits, packaging photographs: Rain Dance Car Wash Concentrate, 1981; 1 photographic print
3 Exhibits, packaging photographs: Rain Dance Protectant, 1981; 1 photographic print
3 Exhibits, packaging photographs: Rally – paste and liquid, 1981; 1 photographic print
3 Exhibits, packaging photographs: Sleeve w/ negatives of Rain Dance, Rally Poly Sealant; 3 negatives
3 Exhibits, packaging photographs: Crazy Comb displays; 2 negatives
3 Paints, 1946-1984: Streamline Trade Sales Paints and Varnishes – Dealer Price List, 1960 December 12; 1 item
3 Paints, 1946-1984: Duco brochure – samples of hi-glass enamel, 1966; 1 item
3 Paints, 1946-1984: Lucite brochure – samples of paints for wall and interior enamel, 1970; 1 item
3 Paints, 1946-1984: Lucite/Duco brochure – samples of wall paint and satin sheen enamel, 1967; 1 item
3 Paints, 1946-1984: Custom color universal tinting color brochure – samples, 1961; 1 item
3 Paints, 1946-1984: Page torn from National Home Center News for DuPont paints, 1984 November 19; 1 item
3 Paints, 1946-1984: Page torn from magazine for Lucite house & trim paint, 1984; 1 item
3 Paints, 1946-1984: Booklet – DuPont Color Conditioning for Industry; 1 item
3 Paints, 1946-1984: Brochure – Porch & Floor Enamel samples, 1962; 1 item
3 Paints, 1946-1984: Folded flyer – Guide to Natural Wood Finishing; 1 item
3 Paints, 1946-1984: Lucite Exterior Colors Wood and Masonry – color samples, 1973; 1 item
3 Paints, 1946-1984: House & Garden Colors – color samples, 1960-1961; 1 item
3 Paints, 1946-1984: Brochure – Retail Salesman’s Pocket Reference for DuPont Consumer Paints; 1 item
3 Paints, 1946-1984: Folded flyer for Lucite Wall Paint – color samples, 1960; 1 item
3 Paints, 1946-1984: Folded flyer for Town & Country Exterior Colors – color samples, 1960; 1 item
3 Paints, 1946-1984: Folded flyer for Shadow Moods – color samples, 1960; 1 item
3 Paints, 1946-1984: Sample color card for spray paint, 1960s; 1 item
3 Paints, 1946-1984: Folded flyer – Dealer Price List for DuPont Paints, 1968 January 1; 1 item
3 Paints, 1946-1984: Flyer for Lucite House Paint – Dad’s Getting to Play This Year, circa 1962; 1 item
3 Paints, 1946-1984: Brochure for New Spray Paint by DuPont, 1967; 1 item
3 Paints, 1946-1984: One-sided flyer – These Colors Spell Safety, 1954; 1 item
3 Paints, 1946-1984: Total Marketing, 1968; 1 item
3 Paints, 1946-1984: Large folded flyer (first generation Lucite label design handwritten on side), 1968; 1 item
3 Paints, 1946-1984: Folded flyer – Will you lose the paint sale when no clerk is available?; 1 item
3 Paints, 1946-1984: Article torn from Hardware Merchandiser – How to turn your paint business around (Lucite), 1969; 1 item
3 Paints, 1946-1984: Folded flyer – Lucite Labels; 1 item
3 Paints, 1946-1984: New Label Story (speech w/slides by Chuck DeMirjian to National Sales Organization), 1967; 1 item
3 Paints, 1946-1984: Small folder – Join DuPont “under the umbrella” at the APAA Show, 1982; 1 item
3 Paints, 1946-1984: Ad torn from National Home Center News – Balance Means Profit (Olympic Lucite), 1984 November 19; 1 item
3 Sponges, toiletries, 1974-1979: Image of DuPont Sponge display (blue background), 1978; 1 photographic item
3 Sponges, toiletries, 1974-1979: Image of DuPont Sponge display (red background), 1978; 1 photographic item
3 Sponges, toiletries, 1974-1979: “Comprehensive design concept for Reach toothbrush 3/75”, 1975 March; 1 photographic item, b&w
3 Sponges, toiletries, 1974-1979: “Final Package 3/7/75”; 1 photographic item, Color
3 Sponges, toiletries, 1974-1979: Packet of information about DuPont Sponges; 1 item
3 Sponges, toiletries, 1974-1979: Ad – Reynolds Wrap and DuPont for trade magazines, 1977; 1 item
3 Sponges, toiletries, 1974-1979: Info on shelf organizer for DuPont Sponges; 1 item 1 item
3 Sponges, toiletries, 1974-1979: Ad for DuPont Sponges for housekeeping magazines, 1979; 1 item
3 Sponges, toiletries, 1974-1979: Catalog of DuPont Toiletries; 1 item
3 Sponges, toiletries, 1974-1979: Folded flyer of DuPont Toiletries, 1974-1979; 1 item
3 Sponges, toiletries, 1974-1979: Folded flyer for Crazy Comb, 1977; 1 item
3 Supported fabrics, 1966-1967: Page from catalog for Queen Anne (elastic fabric back) DuPont Vinyl Upholstery, 1967; 1 item
3 Supported fabrics, 1966-1967: Xeroxed copy – How to Use DuPont “Fabrilite” as Wall Covering, 1967; 1 item, 3 pp.
3 Supported fabrics, 1966-1967: 2-sided page (cardboard) for DuPont Vinyl Upholstery; 1 item
3 Supported fabrics, 1966-1967: Booklet – Suggested Fabrication Techniques for DuPont Adhesive Backed Tontine (w/sample inserted); 1 item
3 DuPont lawn and garden handbook, undated; 1 item
Box
4 DuPont Company consumer product packaging: : Includes car care product lines Raindance, Rally, Great Reflections, No. 7, and Zerex; also Duco cement, sponges, toothbrushes, combs, and product exhibits., 1970s; 1 Album, 402 35mm color slides
4 DuPont Co., Television commercials for car care products, circa 1970-1981; Videocassette copy
4 South Region Sales Meeting – Sheraton-Lincoln Hotel in Houston, TX, 1969 November 20-21; 1 photographic item, 8 x 10 b&w
4 South Region Annual Sales Meeting – Regency Hyatt House in Atlanta, GA, 1970; 1 photographic item, 8 x 10 b&w
4 DuPont Maintenance Finishes “The Improvers” National Sales Meeting, Doral Country Club, 1971 October 17-21; 1 photographic item, 8 x 10 b&w
4 First Annual Sales Meeting, Southeast Region, Stouffer’s Atlanta Inn, 1972 November 29-December 1; 1 photographic item, 8 x 10 b&w
4 Photograph of five men, 1970; 1 photographic item, 8 x 10 b&w
Box
5 DuPont Co., Paint can labels, 1967-1972: Dulux Trim & Shutter Enamel (black), 1960; 1 item
5 DuPont Co., Paint can labels, 1967-1972: Outside Trim & Shutter Gloss Enamel (white), 1967-1972; 1 item
5 DuPont Co., Paint can labels, 1967-1972: DuPont Spray Paint (admiralty blue); 1 item
5 DuPont Co., Paint can labels, 1967-1972: DuPont Spray Paint (flat white); 1 item
5 DuPont Co., Paint can labels, 1967-1972: DuPont Spray Paint (gold); 1 item
5 DuPont Co., Paint can labels, 1967-1972: DuPont Spray Paint (wrought iron black); 1 item
5 DuPont Co., Paint can labels, 1967-1972: Lucite Interior Enamel (blue moon), 1967 April; 1 item
5 DuPont Co., Paint can labels, 1967-1972: Lucite Wall Paint (fern green), 1967 July; 1 item
5 DuPont Co., Paint can labels, 1967-1972: Lucite Floor Paint (olive), 1969 January; 1 item
5 DuPont Co., Paint can labels, 1967-1972: Lucite Exterior Enamel (willow green), 1970 October; 1 item
5 DuPont Co., Paint can labels, 1967-1972: Lucite House Paint (colonial gold), 1970 October; 1 item
5 DuPont Co., Paint can labels, 1967-1972: Lucite Floor Paint (moss green), 1972 January; 1 item
5 DuPont Co., Paint can labels, 1967-1972: Lucite Wall Paint (yellow whisper), 1972 January; 1 item
5 DuPont Co., Paint can labels, 1967-1972: Lucite Interior Enamel (goldrush), 1972 January; 1 item
5 DuPont Co., Paint can labels, 1967-1972: Lucite House Paint (meadow green), 1972 January; 1 item
5 DuPont Co., Paint can labels, 1967-1972: Lucite Exterior Enamel (willow green), 1972 January; 1 item
5 DuPont Co., Paint can labels, 1967-1972: Lucite House Paint – one qt. size (cape blue); 1 item
5 DuPont Co., Paint can labels, 1967-1972: Lucite Exterior Enamel Gloss Finish (white); 1 item
5 DuPont Co., Paint can labels, 1967-1972: Lucite Acrylic House Pain (cypress); 1 item
5 DuPont Co., Paint can labels, 1967-1972: Lucite Exterior Enamel – one qt. size (bark brown); 1 item
5 Award certificates for advertising and packaging design awards, 1971-1979: Certificate – 14th Annual Awards, The Art Directors Club of NJ to E.I. du Pont de Nemours & Co., Inc., for Package Design for Rain Dance Car Wax; 1 item
5 Award certificates for advertising and packaging design awards, 1971-1979: Silver Award Neographics ’79 to E I. DuPont/Baum Printing for ad reprints/preprints/4 color press [note – for DuPont “Great Reflections” Car Wax]; 1 item
5 Award certificates for advertising and packaging design awards, 1971-1979: Certificate – 13th Annual Awards, The Art Directors Club of NJ to E.I. du Pont de Nemours & Co. – Rain Dance Car Wax, 1975; 1 item
5 Award certificates for advertising and packaging design awards, 1971-1979: Certificate from the Board of Trustees of the Art Directors Club of NJ 9th Annual Exhibition of Advertising Art and Design to E.I. du Pont for Excellence in Graphics, 1971 September; 1 item
5 DuPont Co., Advertisements, 1919-1969: (In plastic sleeve) DuPont Canadian Industries – Knowing How (DuPont Fabrikoid Co.), DuPont Canadian Industries – Wear Resistance (DuPont Fabrikoid Co.), 1919 August; 1 items
5 DuPont Co., Advertisements, 1919-1969: (In plastic sleeve) DuPont Canadian Industries – Wear Resistance (DuPont Fabrikoid Co.), 1919 September 6; 1 item
5 DuPont Co., Advertisements, 1919-1969: “I always wax my car for lasting beauty…and I use DuPont Duco Wax”, 1969; 1 item
5 DuPont Co., Advertisements, 1919-1969: Ad from Life magazine for DuPont Zerone and Zerex Anti-Freeze, 1944 October 30; 1 item
5 DuPont Co., Advertisements, 1919-1969: (In plastic sleeve) – Polish 7, 1925-1930; 1 item
5 Miscellaneous advertisements: Ad for The Finest Seats – 5 Cents! – Dow Chemical Co., Ad for DuPont Motors from Fortune magazine; 1 item
5 Miscellaneous advertisements: Ad for DuPont Motors from Fortune magazine, 1930 March; 1 item
5 DuPont Co., Point of sales displays-Counter top displays, circa 1925-1970: 79¢ Refund from DuPont on an Ever & Ever Hairbrush & Comb Set; 1 item
5 DuPont Co., Point of sales displays-Counter top displays, circa 1925-1970: Free 69¢ DuPont Toothbrush With Purchase of A & P Toothpaste; 1 item
5 DuPont Co., Point of sales displays-Counter top displays, circa 1925-1970: Before You Buy Anti-Freeze Read the Guarantee (Zerex); 1 item
5 DuPont Co., Point of sales displays-Counter top displays, circa 1925-1970: Get $1.50 Back on Rain Dance (coupons attached); 1 item
5 DuPont Co., Point of sales displays-Counter top displays, circa 1925-1970: New Gas Booster Boosts Gas Mileage; 1 item
5 DuPont Co., Point of sales displays-Counter top displays, circa 1925-1970: Standup display – Duco Dries Quickly; 1 item
5 DuPont Co., Point of sales displays-Counter top displays, circa 1925-1970: For Sparkling Beauty – DuPont No. 7 Polish; 1 item
5 DuPont Co., Point of sales displays-Counter top displays, circa 1925-1970: Free 49¢ A & P Fluoride Toothpaste With Each Purchase of 69¢ DuPont Toothbrush; 1 item
5 DuPont Co., Point of sales displays-Counter top displays, circa 1925-1970: Standup display – DuPont No. 7 Polish – shoeshine boy looking at reflection in car; 1 item
5 DuPont Co., Point of sales displays-Counter top displays, circa 1925-1970: Standup display – Renew Old Fabric Tops – DuPont Top Dressings; 1 item
Drawer
AA-13 DuPont Co., Advertisement for Rain Dance car wash; 1 Photographic Print, color, 16 x 20, Oversize
AA-13 DuPont Co., Folder cover for "Good 'n Clean" hand cleaner information, Printer's color separations apparently for dealer announcement kit cover; Oversize, 6 items
Box
6 NY World’s Fair 1964 – Under construction, 1964 January; 4 transparencies
6 NY World’s Fair 1964 – Opening (w/Pres. LBJ in attendance), 1964 April 22; 12 transparencies
6 Stills from commercial shoot– Rain Dance Wax & Liquid; Rally Cream Wax, 1970s; 5 transparencies
6 Stills from commercial shoot - Rain Dance Weather Guard, 1982 February 2-25; 16 unmounted transparencies
6 DuPont Automotive Refinish 1956 Sales Meeting – products advertising and dealer displays; 17 slides
6 DuPont Car Care Products – Sales Meeting Slides (cartoon illustrations c. 1960); 44 slides (plus 14 duplicates)
6 Rally Cream Wax (title slides; original design; open can; cream wax and liquid wax; vinyl top wax; car wash and car wash sponge; “Clean-Up Squad of 6 products; 27 slides (plus 5 duplicates)
6 Car Care Chemicals (DuPont Fast Flush and Gas Line Anti-Rust; DuPont Gas Line Anti-Freeze; DuPont Windshield De-Icer; Zerex Windshield De-Icer; DuPont Engine Start; DuPont Windshield DIcer, Engine Start, Gas Line Ant-Freeze; DuPont Gas Booster “20”; DuPont Gas Booster [engine motif]; DuPont Windshield Washer Solvent; 11 slides (plus 12 duplicates), 23 35mm slides
6 A - DuPont Salesman’s “Pitch” Book (for selling program to paint dealers) – Lucite Wall Paints, with advertising for national TV programs and national/local newspapers and “Lucy Loves Lucite”, 1962; 25 images (plus 55 dupes), 80 35mm slides
6 B - Color Schemes Classics Book – decorating tips and paint color schemes; 11 images (plus 33 duplicates), 44 35mm slides
6 C - Other Lucille Ball slides – glamour shots and w/Lucite wall and house paint; one with in-store display; 6 35mm slides
6 D - DuPont paint displays, signs, posters, banners (cardboard display for house paints – Lucite, No. 40, Porch & Floor and Trim & Shutter; gallon can-topper displays for Duco Gloss Enamel, Lucite House Paint, Porch & Floor Enamel, Trim & Shutter Enamel, No. 40 House Paint, Lucite Wall Paint); 15 slides (plus 39 duplicates), 54 35mm slides
6 E - DuPont paints color cards, sales aids, ads (color cards for Flow Kote wall paint; porch & floor enamel; trim & shutter enamel; Paint Leader newsletter; color chips; city and newspaper listings for ad campaigns; cartoon fillers; 33 images (plus 59 duplicates), 92 35mm slides
6 F - Miscellaneous (Life Magazine cover from January 27, 1958; slide of Chuck DeMirjian at drawing table; filler or title slides), 1958; 5 images (plus 6 duplicates), 11 35mm slides